Budweiser’s slogan wasn’t always the ‘King of Beers’ | CNN Business (2024)

FAQs

What is the slogan for Budweiser King of beer? ›

"Here Comes the King" is a well-known advertising jingle written for Budweiser, whose slogan is "The King of Beers." Budweiser is the flagship brand of the Anheuser-Busch brewery. Copyrighted in 1971, the music and lyrics are by Steve Karmen, who also wrote six other jingles for Anheuser-Busch.

Budweiser's slogan, the “King of Beers,” is as recognizable as its Clydesdales. But it wasn't always those exact words. Let's start from the beginning: German immigrant Adolphus Busch arrived in the United States in 1857. A few years later, he married Lilly Anheuser and began working at his father-in-law's brewery.

Marketing. The Budweiser from Budějovice has been called "The Beer of Kings" since the 16th century. Adolphus Busch adapted this slogan to "The King of Beers." This history notwithstanding, Anheuser Busch owns the trademark to these slogans in the United States.

Busch used a variation of what Budweiser beers in Europe had been called, “The Beer of Kings” (as the town of Budweis was originally founded by King Ottakar II of Bohemia) for his own beer, calling it “The King of Beers” which led to the iconic crown that has defined Budweiser's aesthetic ever since.

Of course one of our most famous slogans is Carlsberg's "Probably the best lager in the world” This was originally created in 1973 and remained in constant use for more than 38 years.

It's based on the sayings “liquor before beer, you're in the clear; beer before liquor, never sicker.” Drinkers want to know which statement is “true,” and some swear from their personal experiences that one or the other works for them.

Budweiser American-Style Lager. King of Beers since 1876. Budweiser.

The Budweiser Clydesdales. From the Prohibition era to Super Bowl commercials, there is perhaps nothing more iconic in Budweiser's storied history than its team of Clydesdale horses. More than just a mascot, the Clydesdales have been an integral part of Anheuser-Busch for more than 80 years.

SERGIO FLORES - AFP - Getty Images. Since March Madness, Bud Light owned by Anheuser-Busch (AB) InBev has been plagued by the backlash against the beer brand's marketing partnership with transgender influencer Dylan Mulvaney. Usually, boycotts and social media commentary lose steam after a few days.

AB InBev

Anheuser-Busch / Parent organization

Is bro code beer? ›

BroCode is one of the strongest beers in India, with a high alcohol content of 15%. This beer is known for its rich and full-bodied taste, with a smooth finish that lingers on the palate. It is a popular choice among beer lovers who enjoy a hefty drink.

BK's original slogan, "Have it Your Way" was designed in the 1970s to reflect the fast food restaurant's flexibility compared to its competitors. Its famous Whopper could be made in a seemingly endless variety of ways — far beyond the age-old "pickles or no pickles" question.

Budweiser is owned by AB InBev, a multinational company whose main headquarters is based in Belgium. Anheuser Busch, the US company that made Budweiser was acquired by the company in 2015.

So Adolphus jumped on the opportunity to create and brew a beer that would be perfect for those hot summers. And he always knew a great beer when he tasted one. Budweiser's smoothness and drinkability was a success. Thanks to Adolphus's expansive shipping network, Budweiser quickly became wildly popular not just in St.

Busch shares with Budweiser the same ingredient except Busch uses rice with and the other traditional ingredients such as water, barley malt, rice, yeast, and hops (National-post, 2014).

The phrase occurs in medieval-themed Bud Light ads, wherein townspeople are trying to get their hands on, you guessed it, Bud Light. In the commercials, presenting someone with a cold Bud Light often comes with a cheerful "Dilly Dilly" in return, according to FTW.

Dreaming big is what we do. Brewing the world's most loved beers, building iconic brands, and crafting meaningful moments are what inspire us. We dream of a future with more cheers.